Have you tried surfing the web using your mobile device? If so, maybe you have noticed that some websites respond properly to the mobile browser but, some do not. Have you ever wondered why?

The use of mobile devices to surf the web is growing enormously. We seldom see someone who doesn’t own a mobile device connected to the internet and according to Google:

Mobile searching has surpassed queries coming from desktop PCs.

Unfortunately, not all websites are optimized for those mobile devices. Each of these devices requires different approach to how content is laid out on screen.

Tablets, laptops, desktops, smartphones and the like have a lot of different screen sizes. It is important that a website can adapt to any screen sizes of a certain device. In this case, Responsive Web Design is the solution.

What is Responsive Web Design?

Responsive Web Design (RWD) is a manner of creating a website that “responds to” or “resizes” itself when viewed on a certain device with different screen sizes – providing users optimal viewing and interaction experience. When someone opens a website using a smaller device like smartphones, the same content, images and structure of the site viewed on a desktop will be seen there. The site easily adapts to the size of the screen it’s being viewed on and automatically shifts to accommodate for resolution, image size and scripting abilities. No more time wasted waiting for a site to load properly!

Responsive Web Design eliminates the need of creating different design and development of “mobile-site version” and another “desktop-site version” of a website. Its main focus is to provide intuitive and gratifying experience for everyone.

Mobile Users Are Increasing

Imagine if the majority of your customers are using their mobile devices to visit your website, and they can’t find the information they need because your site is not mobile-friendly, they will simply leave your site and take their business elsewhere.

The fact that a lot of people are beginning to use mobiles devices like tablets and smartphones, it is very important that your website is mobile friendly. Thus, mobile users will benefit with better, faster, smarter experience; and will possibly attract more potential customers.

Responsive Design Is Recommended by Google

One of the latest recommendations from Google is to have a responsive web design to support different devices and screen sizes. Google now uses mobile friendliness as a ranking signal in search results; therefore Google is rewarding sites that are fully optimized for mobile platforms. While rewarding sites that are mobile-friendly, Google is also penalizing those that are not.

Saves You Time and Money

The idea that developing a responsive website is expensive is fictitious. In fact, creating different website versions, desktop and mobile version, not just costs you a lot of money but will also takes a lot of your time.

Investing in a responsive web design is the smartest decision. It might take a little longer to put together, but it will survive over the long run. That saves you time and money.

Excellent User experience

The main purpose of responsive web design is to provide users excellent experience; whether they use a laptop, a smartphone or a desktop computer. Having this feature on your website will give customers positive opinion and will probably attracts more visitors.

Changes happen around us every day, and the key is to easily adapt to the ever-changing mobile world. Everyone has to quickly and efficiently react on changes related to the screen sizes. Adopting the responsive web design approach is the smarter way. You’ll be able to expand the reach of your service by giving consumers an optimal experience regardless of their choice of device.

With the fact that the prominence of mobile-friendly websites are increasing, take the time to ensure your web design is the best it can be!